DH Bentara Setia

About Us

Who We Are

DH Bentara Setia SDN. BHD. is a diversified company founded on February 5, 2017, with a commitment to delivering reliable products and services in Malaysia.

Our diverse range of services include logging, construction and maintenance, importing chickens, farm animals and related products, palm oil products manufacturing and exporting, as well as trading services of essential commodities including sugar, flour, and cooking oil. Our company possesses valid permits to engage in the business activities.

To support our mission of providing controlled and subsidised goods, we have established a subsidised cooking oil packaging centre under the brand name Asadel. This initiative aims to make subsidised cooking oil more accessible and contribute to the government’s ‘Inflation Jihad’ campaign.

We are dedicated to expanding our market presence and maintaining high standards of quality and sustainability. Our goal is to meet the diverse needs of our customers across Malaysia.

Vision & Mission

We have established a subsidised cooking oil packaging centre under the brand name Asadel.

Vision

To become a successful controlled and commodity entrepreneur, importer, and exporter in Malaysia.

Mission

To enhance efforts to continue to further integrate into the global network.

Objective

01

To establish ourselves as a reputable and accomplished wholesaler, importer and exporter of commodity goods.

02

To broaden the reach of commodity goods products across Malaysia.

03

To contribute to the growth and development of the retail industry in Malaysia.

04

To foster youth participation in the retail, import and export industry.

Organisational Structure

We pride ourselves on our diverse backgrounds and expertise, which enable us to approach challenges from different angles and find innovative solutions.

Why Choose Us?

Choosing DH Bentara Setia means working with a trusted and reliable company that prioritises quality, customer satisfaction, and innovation.

Quality Assurance

We provide quality assurance to our customers, ensuring that our every product meets the highest standards. Our experience in the industry allows us to develop and refine our production process, ensuring consistent quality in every batch.

High Availability

Our efficient production process and widespread network of distributors and suppliers ensure that our products are always readily available to our customers.

Widespread Connections

From sourcing the best quality ingredients to delivering our products to customers across the country, our network of suppliers, distributors, and
partners helps us to maintain our position as a leading commodity goods provider and exporter.

Extensive Experience

Staying ahead of the competition, we leverage our knowledge and understanding of the industry to provide our customers with the best possible products and services.

Social Responsibility

As a subsidised cooking oil supplier, we understand the importance of affordable and accessible food, and work to ensure that our products help to support families and communities across the country.

Extensive Experience

Staying ahead of the competition, we leverage our knowledge and understanding of the industry to provide our customers with the best possible products and services.

Social Responsibility

As a subsidised cooking oil supplier, we understand the importance of affordable and accessible food, and work to ensure that our products help to support families and communities across the country.

SWOT Analysis

At DH Bentara Setia, we pride ourselves on our deep understanding of the industry and our unwavering commitment to excellence, by acknowledging the SWOT factors. Our team is dedicated to delivering exceptional results for our clients by leveraging our expertise and staying ahead of the curve.

Strength

Our workforce comprises individuals who possess extensive experience in managing businesses. Additionally, our extensive network of connections and reliable sourcing capabilities, enabling us to efficiently import and export a wide range of commodity goods.

Weakness

The lack of adequate supply, compounded by the requirement for substantial initial capital, poses a challenge to the sustainability of our operations.

Opportunity

The wholesale and retail industry is gaining momentum as an attractive business venture among entrepreneurs. It is widely considered a consumer-friendly industry that caters to the evolving demands of the market. Moreover, it presents exciting opportunities for import and export activities, including the global demand for Malaysian palm oil, where our capacity can be leveraged to capitalise on these opportunities.

Threat

External factors such as the global shortage of cooking oil can significantly impact businesses that rely heavily on this commodity, potentially leading to an increase in food prices.
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